Engage at the Marketing Evolution Experience

This is the Marketing Evolution Experience.

This is NOT a sit-back-relax-and-enjoy-the-flight sort of event, this is all about YOU. It’s about what you will LEARN and who you will MEET. It requires you to be fully present. Here are some of the ways this event is unlike any other.

Monday, June 4th, 2018

1:30 pm

MEE is going to be transformative and professionally invaluable - but it's going to be Fun, too!

Have you ever gone skydiving - indoors?
Have you ever had to use your intuition, brainpower and creative thinking to solve puzzles against the clock?
Have you ever plunged into an immersive, three-dimensional virtual world?
Have you ever delved into the history, science, engineering, genetics, technology and profiles of Captain America, Hulk, Thor and Iron Man to interactively assemble case files on each of the characters and move on to become qualified members of the AVENGERS S.T.A.T.I.O.N.?
Have you ever solved a triple murder with state-of-the-art forensic crime labs and dazzling special effects?
One of these exciting alternatives is yours to choose. After you register, an email with all the options will hit your inbox.  Not too much fun - but close!

Session description
7:00 pm

This is your chance to get out of your comfort zone and prove that you are serious about meeting your peers. Sign up for a Dutch-treat dinner and we’ll send you to a very nearby restaurant to meet other MEE'ers for a meal. Get to know your colleagues in a relaxed setting over good food and favorite beverages. You might just meet somebody who can solve that burning issue you’ve been working on or whom you can help with your experience. "This was a little awkward for the first few minutes and then we had a great time!" And enjoy Las Vegas! But hey, we're starting early the next morning so... you know.

Session description

Tuesday, June 5th, 2018

10:30 am

You thought Speed Networking was fun? Bring business cards, bring stories and bring your authentic self because we're taking that to the next level!

We've devised a process that ensures you will meet more of the kind of people you want to meet. You'll get to know them fastand remember them forever. We're packing better connections into 45 minutes than you're likely to make in a week so be on time and bring your smile - we promise this will be fun.

Activity Goal: Solid professional connections (immediate and lasting) and at least one marriage proposal (some time may be required).

Your Job: Show up on time and be authentic.

Session description
11:55 am

What to show off your data chops? How about doing a good deed at the same time?

data.world  is building the most meaningful, collaborative, and abundant data resource in the world.  This means that you can host and share your data, collaborate with your team, capture context and conclusions as you work, and discover loads of public data. Join in this session and hone your analytics chops by slicing and dicing selected, Las Vegas-specific data sets to use Data for Good. So far, data.world devotees have gathered insights on fake news in Ukraine, identified which countries live sustainably within their ecological means, and linked Chicago lobbyists and legislators to ferret out bribery, extortion, and wire fraud. With great data, comes great responsibility. From investigating to cleaning, to exploring, to insight, this is your chance to give back and learn from skilled data scientists at the same time.

Session description
2:50 pm

The Digital Analytics Power Hour podcast was inspired by the discussions that occur in lobby bars after hours at conferences like MEE (specifically, by MEE's predecessor, eMetrics). For three-and-a-half years this bi-weekly show has explored various analytics topics with digital drink in hand and the combined experiences and wit of the hosts and their guests on tap and flowing freely. Episode #091 will be recorded with MEE attendees as a live (and participatory!) audience and will explore the topic of data literacy: what it is, what it isn't, and what does and doesn't seem to work when developing it within an organization. As of this writing, Michael, Moe, and Tim are still pretending to be discussing whether 2:50 PM is too early in the day to record with an adult beverage in hand.

Session description
7:00 pm

Join DAA at THE party of the year, honoring the best and brightest in the digital analytics industry.  YOU will hear and see competitors and get to vote on winners!

The Quanties Awards (formerly the Awards for Excellence) are our industry’s way of recognizing individuals in the industry. It is also our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. The Quanties are the most relevant and important award for the digital analytics industry.

At the Keep Memory Alive Event Center, 888 W Bonneville Ave. There will be a free shuttle bus from Caesars to take MEE attendees to the event (and back).  

Session description

Wednesday, June 6th, 2018

10:00 am

Gain the skills that it takes to win at the biggest game across all industries, Data! Data makes the world go around, and it impacts each of our millisecond decisions. Are your data verdicts sound and long lasting? Does your team have what it takes to execute forward thinking data decisions? Do your stakeholders have faith in your data choices? Do you have the backing of upper management for your "outside the box" data concepts? Do you have what it takes to climb that corporate data ladder? Let's get together to learn how to be on the winning team of this game called Data. Are you a winner or loser?

  • Who makes up your winning team?
  • Do you understand the game?
  • Do you know how to glean "the good stuff"?
  • Do your fans understand the game?
  • How fast do you make sound decisions?
  • Are you afraid of a "Hail Mary" pass?
  • What does it take to score?
  • What strategies do you need in place on defense and offense?
  • How are you going to score?
  • Do you have the support of the "front office"?
  • Are you a team player?
  • Are you and your team forward thinkers?

Katinya Lilly, who has been the acting Senior Digital & Marketing Analytics SME/Lead, Digital Experience Analytics at Hilton for this past year, has some tough questions for you.

Session description
11:45 am

All is not roses on the world of online marketing and analytics. It's time to get into a serious discussion about the topics of the day. Working in teams, you'll create your arguments, debate your point of view and compete for top bragging rights at the front of the room. You'll be gnawing on chewy problems like personas, machine learning, multivariate testing, privacy, attribution, and more. This is a chance to sharpen your rhetorical skills, find out what others are thinking and - perchance - have your mind opened even wider.

Winning arguments are summarized in front of the entire room.

Session description
11:45 am

Are you enthused by the tools you are using today and want to know more about the tools you could be using tomorrow? Are you brimming with ideas about features that would make your favorite tools even more awesome? We've invited Product Managers from major marketing analytics tools companies to sit down with you and find out what's on your mind. Companies like Google, Adobe, Facebook, IBM, Microsoft, and more will be on hand, and wide open.

Product Managers have to juggle development interdependencies, budgets variabilities, timeline revisions, and executive leadership imperatives. But mostly, they depend on the Voice of the Customer to tell them what is and is not working in the field. You will learn more here than during any other form of education in this free-wheeling conversation about your favorite tools. Ask for specific solutions to the problems you've been trying to solve. It's possible that your suggestions will turn into product features in the next release or two. No promises!  Speakers include:  Ben Gaines from Adobe; Krista Seiden at Google, David McBride, IBM Watson, Bob Selfridge, TMMData, David Booth from Cardinal Path, and more to come!

Session description
2:45 pm

You are surrounded by people who have been there, done that, and lived to tell the tale. And YOU are one of them. That means you can not only glean valuable advice from these colleagues, you can offer some as well. You'll either be the Client or one of the Advisors, there to offer insight, help, and be a shoulder to lean on. Want some free advice?   Do Not Miss This Session! And yes, the audience gets to vote on the Best. Advice. Ever. and the winning Advisor will be showered with praise and asked to join everybody’s Advisory Board and/or become their personal mentor.

Session description
3:45 pm

Your Tour Guide will walk you through the process of identifying where you are today, where you want to get to (be it project, career or life) and help you map out the way to success.

  • You Are Here: Assessing your current situation
  • Many Rivers to Cross: Identifying obstacles
  • Flat Tires & Blown Fuses: Unexpected hazards
  • Traveling Companions: Counting on your crew
  • Strategic Shortcuts: Cutting corners

Activity Goal: Everybody walks out with a new game plan and a personalized map to their future.

Session description
3:45 pm

Sam Charrington runs an industry research firm focused on the business and consumer application of machine learning and AI, bringing AI-powered products to market, and AI-enabled and -enabling technology platforms. In his spare (?) time, he produces and hosts This Week in Machine Learning and AI (TWiML), a podcast where he interviews interesting people doing interesting things with machine learning. We're turning the tables on Sam, as Jim Stene, MEE Host and Board Chair of the Digital Analytics Association, interviews Sam to find out the latest and most interesting things going on in this fast-paced and promising field.

Session description
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