Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.
Gary Angel is speaker of the following session:
Director of Insights and Analytics
Sangah Bae is a Director of Insights and Analytics @Neo, who has numerous years of experience on marketing analytics. She worked on Web, Experiential, Creative, Media analytics across multiple verticals and holds a Master of Science degree on Integrated Marketing Communication from Northwestern
Sangah Bae is speaker of the following session:
Digital Marketing and Analytics Consultant
Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil Batra is speaker of the following session:
Senior Data Scientist
Extravert, machine learning expert, programmer and lover of challenge, Sara is skilled at leveraging modeling techniques within marketing. Currently a Senior Data Scientist at Redfin, Sara has implemented production models at Nordstrom, Starbucks and T-Mobile and has a graduate degree in statistics from Texas A&M University. She would love to live in a world where everyone feels empowered and excited about data science solutions to business problems. Sara shares this passion for technology with others by teaching Advanced Machine Learning at the University of Washington and by sharing ideas product leaders. Both a mathlete and athlete, Sara enjoys playing German board games and training for long-distance triathlons with the help of her two dogs.
Sara Beck is speaker of the following session:
Co-Founder & Chief Commercial Officer
David is a Founding Partner and Chief Commercial Officer with Cardinal Path, as well as an author, instructor, adjunct professor, and leading industry voice on marketing technology and data strategy in the digital economy. David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David earned his MBA in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.
David Booth is speaker of the following session:
Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization. Rex began his career at Yankelovich Partners in analyzing consumer trends. In 1995, he was the first director of research for Wired’s digital properties where he pioneered log file analysis, digital attribution and online brand impact studies. He served on the review board of JAR, and serves on Research World’s editorial board.
Rex Briggs is speaker of the following session:
Senior Project Manager
Tori is a data enthusiast from Sydney, Australia who gets a kick out of helping clients improve their customers’ experience through useful products and insights. She welcomes a challenge and spends her day organising work, people, amongst much more. Currently with SapientRazorfish as a Senior Project Manager, her experience to date spans across web analytics, data & media attribution and marketing technology. She’s worked across Google Analytics, Adobe and Ensighten platforms. She spends most of her time working on the three Cs of project management - Collaboration, Communication and Coordination to deliver impactful work.
Information about Tori Brownrigg's session will follow soon.
Director of Marketing, Ads Platforms
Casey leads product and programs marketing for Google’s platforms business. Casey began his passionate pursuit of making marketing better through data, technology, and analytics at Customer Insight Company, which was the first company to put a marketing database on a desktop computer. His journey has spanned leadership roles including DoubleClick, Epsilon, Webtrends, and most recently, CMO of Adometry. Casey is a regular speaker at national conferences and is past President of the Digital Analytics Association.
Information about Casey Carey's session will follow soon.
Founder & Principal Analyst
Sam Charrington is founder and principal of CloudPulse Strategies and the creator and host of the This Week in Machine Learning & AI (TWiML) podcast.
As an analyst, advisor and consultant, Sam helps technology marketers and executives successfully bring AI, big data, and cloud computing products to noisy and confusing markets. He does this by systematically helping them to better understand their prospects, identify and communicate their unique strengths, and execute a variety of content-driven engagement strategies, and thus more readily connect, communicate and establish credibility with developers, data scientists and other enterprise buyers.
Sam holds a B.S. in Computer and Systems Engineering from Rensselaer Polytechnic Institute and an M.S. in Electrical Engineering from Northwestern University.
He’s an avid traveler and dabbles in foreign languages when time permits, and has butchered languages and accents across Asia, Africa, the Middle East, and the Americas.
Sam Charrington is speaker of the following session:
Senior Vice President
Fred Chassé has been with Analytic Partners for over 10 years, and he manages AP’s Denver office. Fred is responsible for client relationships across a number of industries with a wide range of analytic services. Fred is experienced in implementing complex analytic programs in organizations large and small. Fred is known for consistently driving marketing ROI improvements for many of AP’s clients.
Fred Chassé is speaker of the following session:
From marketing analyst at marketing data agency Datalicious to online retailer THE ICONIC, Priscilla has come a long way from her childhood dream of being a builder. She’s an avid believer of constructing solid data foundations, to laying out concrete insights from statistical analyses, to designing the aesthetics of meaningful data visualizations - so she’s not too far from her dreams after all.
Priscilla is also passionate about social enterprises that think outside the box to create impact - which is why she’s combining her two loves of data and entrepreneurship to work on solving the problem of Australia’s housing affordability in her spare time.
Priscilla Cheung is speaker of the following session:
Senior Vice President of Strategic Insights & Research
Shari Cleary has more than 17 years of experience in media analytics and is currently the senior vice president of strategic insights and research for Comedy Central. As a key member of the senior leadership team, she is responsible for cross-platform analytics and providing key consumer insights to guide strategy for multi-platform development, programming, and marketing. She recently served 2 terms on the Board of Directors for the Digital Analytics Association (DAA), co-founded the DAA Media Special Interest Group, and has spoken at numerous industry conferences worldwide. She graduated from Binghamton University's School of Management in 1997.
Shari Cleary is speaker of the following session:
Founder & Principal
Analytics Ninja LLC
Yehoshua Coren is the Founder and Principal Consultant of Analytics Ninja LLC, a boutique digital analytics consultancy which provides implementation, reporting, analysis, governance, and training services to organizations of all sizes. Led by Yehoshua Coren, a well respected digital analytics practitioner, the team specializes in helping organizations strategically determine their digital measurement needs and then proceeds to implement best in class deployments of GA and other tools based upon said requirements. Yehoshua brings to the table a unique mix of advanced technical acumen, deep understanding of business requirements, project management capabilities, and a very amiable personality. Indeed, he is so amiable that after meeting him for the first time you'll be scratching your head for weeks afterwards trying to figure out how in the world a person could have become *that amiable*. Yehoshua has been an active member of the digital analytics industry since 2009, and has spoken at a range of different marketing and analytics conferences throughout Europe, North America, and the Middle East since 2013 including eMetrics, Superweek, CXL Live, SMX, Digital Elite Camp, and Google Analytics User's Conference.
Information about Yehoshua Coren's session will follow soon.
Founder and Solutions Director
João Correia is the Founder and Solutions Director of Igloo Analytics; an analytics consultancy focused on helping organizations advancing their analytical capabilities/maturity by taking back ownership of their data. With 18 years of experience in the Internet industry, a strong technical background and a wide range of experience in digital, João created a successful career in digital analytics. João is a Certified Web Analyst and collaborates with the DAA in creating the exam questions. He also organizes MeasureCamp San Francisco and a San Diego Digital Analytics meetup.
João Correia is speaker of the following session:
Chief Marketing Officer and Co-Founder
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.
He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.
Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Andy Crestodina is speaker of the following session:
Sr. Director, Product Marketing
Ian Dailey leads product marketing at Invoca, a cloud-based softwarecompany that enables digital marketers to optimize for one the mostimportant steps in the customer journey: the phone call. In this role,
Ian brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation, and attribute call outcomes back to campaigns. Prior to Invoca, Ian led
product marketing for Rocket Fuel DSP — a pioneering buy-side programmatic platform — where he launched a number of ad products including cross-device optimization, hyperlocal targeting, and
online-to-offline attribution. Ian holds an MBA from the University of Michigan and a bachelor’s degree from the University of Southern California.
Ian Dailey is speaker of the following session:
Smalls Analytics & Team Demystified
Elizabeth Eckels, better known as "Smalls" within the Analytics industry, is known for efficiently driving data to be high quality and highly functional. Her valuable experience spans across sectors, with Analytics focused on Technology, Education, Media, Healthcare and very deep experience in Retail.
She is currently consulting for Google and DSW, both Fortune 1000 companies, through Team Demystified as part of Analytics Demystified, Inc. Her company, Smalls Analytics, LLC, is focused on developing and providing best-in-class analytics for clients and has provided services for Google, DSW, Cardinal Health (Fortune 26), Things Remembered, Print Syndicate, Oxo GoodGrips, TireDiscounters, Donato's Pizza, and Homage.
Formerly a senior level Analyst at Abercrombie & Fitch, Elizabeth was responsible for managing analytics projects from inception of the business questions to sharing the story of the data, contributing to the growth and development of the analytics team, supporting CRM and testing initiatives, and managing a team member whose focus is on Social & Mobile Apps.
Elizabeth is the winner of the Digital Analytics Association "Rising Star" award (2013) and has been an active member in the local analytics community by mentoring students. Additionally, she is an evangelist of the Analysis Exchange to promote growth of both analysts and seasoned practitioners to support non-profit needs. She has been speaker & moderator at eMetrics and Accelerate, and regularly contributes to online conversations about Digital Analytics via @SmallsMeasures on Twitter.
Information about Elizabeth (Smalls) Eckels's session will follow soon.
Data Scientist, PhD at Conversion Logic
Josh spent most of the last decade chasing interesting challenges in the mathematical and behavioral sciences. He earned a PhD in Statistics from UCLA while solving problems in social networks and public policy at the RAND Corporation. He then worked in Data Science at Nike where he was able to explore machine learning and marketing in a more applied setting. After leaving Nike, he became an independent consultant, developing storytelling and graphic design skills to help companies create context around complex concepts.
Josh currently serves as a Data Scientist for Conversion Logic supporting product development, designing narratives, and building models. He is primarily focused on integrating Data Science and Design to develop next generation tools. He believes strongly in helping marketers become more skilled and capable in today's face-paced, complex environment by building technology with their biggest challenges in mind.
Josh EmBree is speaker of the following session:
Founder and President
Lee Feinberg is speaker of the following session:
Senior Product Manager
Ben Gaines is a Senior Product Manager for Adobe Analytics. In this role, he works closely with Adobe customers to understand their needs, provides input on product strategy and roadmap, and manages the planning and design of new features. Previously he has been a manager of digital analytics at ESPN, a Community Manager and Technical Writer at Adobe, and a Technical Support Engineer at Omniture prior to its acquisition by Adobe. Ben has an MBA from the University of Utah and a BA from Brigham Young University. He lives near Salt Lake City, Utah, with his wife and three children.
Information about Ben Gaines's session will follow soon.
Mobile Analytics Consultant
Michelle Gosselin is a strategy professional with 20+ years of experience in software development, BI and Analytics. She has spent the last eight years defining and implementing App Analytic strategies for some of the biggest players in the industry. In addition to graduate work in Software Engineering, Analytics, and Statistics, she has an extensive background in both Marketing and Operations, as well as many years of consulting experience. Michelle regularly guest-lectures on App Analytics and the Management of Digital Analytics in various professional events and to graduate students, two topics that have become real passions for her over the years.
Michelle Gosselin is speaker of the following session:
EVP & Chief Marketing Officer
Grant brings to MapD more than 20 years of expertise in the software industry. Prior to joining MapD he was the CMO of Anaplan from 2015 to 2017. Prior, he was the CEO, President, and Co-founder of Orbis,
acquired by Infor in 2012. Following the acquisition, he was the Global VP and GM of Integrated Marketing Management. Grant also spent more than 10 years as the Managing Director and Co-founder of Australian-based companies Brand Manager and ProductBank. He holds a Bachelor of Commerce degree from the Australian National University.
Grant Halloran is speaker of the following session:
Analytics Practice Lead
Michael Helbling is the Analytics Practice Lead at Search Discovery. In that role he guides clients in creating meaningful analytics programs that drive value in real terms. For more than a decade he has been a practitioner of digital analytics with expertise in implementation, data interpretation, and optimization. In 2015, Search Discovery’s Analytics Practice became the first North American company recognized as an Adobe Analytics specialized partner, and also won recognition from Google as the recipient of The Google Analytics Award for Excellence.
He frequently speaks and writes about analytics topics and is a co-host on The Digital Analytics Power Hour podcast.
Michael Helbling is speaker of the following session:
Director Solution Engineering
Patrick Hillery is speaker of the following session:
Assistant Vice President of Marketing Analytics
AT&T Entertainment Group
Information about Charlie Hinton (Invited)'s session will follow soon.
Senior Director of Marketing and Analytics
Ryan Iyengar is currently Senior Director of Marketing and Analytics at ZipRecruiter. He manages large media campaigns across traditional and digital campaigns, managing to performance and ROI, always focusing on profitable growth. Along the way, he's worked in Product Management, and built a Business Operations and Analytics team. These skills of engineering scale and data-driven insights drive his decision making in Marketing, where he prioritizes the points with highest leverage. This has translated to business success at companies from 50 - 5,000 employees.
Ryan Iyengar is speaker of the following session:
Senior Manager, Analytics
Steve Johnson is speaker of the following session:
President & Founder
Krishna's visionary leadership and delivery of transformational BI and Analytics initiatives to leading Fortune 500's has landed the practice he has founded on the Midwest’s Fastest-Growing list. As CEO of DatafactZ, His passion for Advanced Analytics, Cognitive Technologies, and Artificial Intelligence has led to pioneering work. Krishna recently launched diwo, a unique cognitive decision-making platform developed by Loven Systems that reveals hidden business opportunities in real-time and empowers business users to act on them.
Krishna Kallakuri is speaker of the following session:
Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Senior Partner at Web Analytics Demystified, where she works with clients on analysis, training, and process, to help them draw insight from their digital data. Michele is the winner of the Digital Analytics Association "Rising Star" award (2011) and "Practitioner of the Year" award (2013). She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at michele.analyticsdemystified.com
Michele Kiss is speaker of the following session:
Moe had an unusual entry path in to digital analytics moving from Defence to Australia's biggest online fashion retailer, THE ICONIC. She has worked both agency and client side and has experience with a variety of tools such as Tableau, R, SQL, Google Analytics and Excel. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.
Moe Kiss is speaker of the following session:
Vice President, Member Insights & Strategy
For the last 19+ years Brian has helped lead, manage, ideate and optimize digital marketing and analytics campaigns for clients such as Verizon, REI, Microsoft, Nordstrom and HP. Brian left Oracle and joined BECU (the nation’s fourth largest credit union with 1.1 Million members and $18B in assets) in mid 2016. His passion is in solving complex business problems, understanding and using data and designing/optimizing full lifecycle marketing programs. At BECU, Brian is focused on unlocking member value through the use of data and insights, his team owns the Martech stack and all Paid Media components. BECU has spent the first year plus of Brian’s tenure moving away from batch and blast campaigns to a more behavioral, trigger based marketing philosophy revolving around customer lifecycle and journeys. Under Brian’s leadership BECU is actively exploring the use of Machine Learning and integrating that into our Martech stack.
Brian Knollenberg is speaker of the following session:
Director Marketing Operations & Analytics
Brenda leads the marketing operations and analytics team at Looker, a business intelligence software and big data analytics platform that allows everyone to explore, analyze and share real-time business analytics. With an extensive background in integrated, B2B demand generation and marketing operations, Brenda's passion is for best in class programs and processes rooted in strong data. Prior to Looker, Brenda was Vice President, Global Demand Center for Worldpay. She’s also served on the board of directors for MOCCA (Marketing Operations Cross Company Alliance) and Silicon Valley American Marketing Association.
Brenda Kring is speaker of the following session:
SVP, Chief Analytics Officer
Caesars Entertainment Corporation
Gene Lee is speaker of the following session:
Senior Manager, Consumer Revenue Analytics
Shannon works across all of Conde Nast's brands – including The New Yorker, Vanity Fair and Wired – focusing on optimizing the customer acquisition funnel. She works closely with the consumer marketing and data teams, leveraging analytics to provide insights around audience behavior and loyalty to drive acquisition and retention strategies. These insights help with making informed decisions on the right segmentation, structure and messaging for marketing campaigns and other consumer facing revenue opportunities. Shannon’s background is in insights and analytics driven consulting, having supported digital strategy, product and marketing teams across several industries. She is a graduate of the University of Pennsylvania and based in New York City.
Shannon Leon is speaker of the following session:
Dylan Lewis is the Analytics Evangelist@Intuit. He is focused on helping Intuit analysts be able to do the best work of their lives by ensuring that tools, systems, and processes have analytics requirements from the start. Dylan was the Director of Experimentation at TurboTax.com, leading the testing program for 12 tax seasons. Dylan joined Intuit in 2005 after working at Visual Sciences. He earned his Bachelor's in Psychology from UC Santa Cruz, and a Master's in I/O Psychology from SDSU.
Dylan Lewis is speaker of the following session:
Founder and Managing Director
June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.
June Li is speaker of the following sessions:
Senior Digital Experience Analytics Lead Analyst
Katinya is Senior Digital Experience Analytics Lead Analyst over digital platforms and products for Hilton. She is a member of the Center of Excellence team which fosters a passion for data-driven decisions with stakeholders and provides in-depth experience analysis for upcoming design needs. After obtaining degrees in computer science Katinya began her career in the digital profession in 1998 as the City of Austin web producer. While serving in this role, she began pursuing a degree in mathematics. Since then, she has completed her mathematics degree and held numerous roles in the digital/IT industries from industrial engineer to analytics manager to digital marketing operations manager. Each of those roles has helped to build her vast professional digital portfolio.
Katinya Lilly is speaker of the following session:
Director of Product Management
IBM Watson Customer Experience Analytics
David McBride is Director of Product Management for IBM Watson Customer Experience Analytics, a unified suite comprised of the former Tealeaf, Coremetrics and Journey Analytics products. David is an analytics and product leader focused on helping companies achieve growth through meaningful, data-informed customer relationships. David brings a practitioner’s perspective to IBM, having led analytics teams at Comcast and American Eagle Outfitters. He works from IBM’s San Francisco office, Watson West.
Information about David McBride's session will follow soon.
Head of Community
Patrick McGarry is currently incarnated as the head of community for data.world working to spread the open data gospel. An experienced community manager, gamer, mischief maker, and all around geek, Patrick spent five years writing and managing Slashdot under the nomme du keyboard 'scuttlemonkey.' More recently Patrick served as the director of community for the Ceph open source project at the startup 'Inktank,' and later for Red Hat after a successful acquisition. Patrick enthusiastically helps companies to understand and adopt Open Source ideals and continues to be a strong advocate of FOSS on the desktop and in the enterprise.
Patrick McGarry is speaker of the following session:
Director, Marketing & Training
Jon Meck is the Director of Marketing & Training at LunaMetrics, promoting their services and trainings to the world. His superhero job is traveling the country teaching others about Google Products and speaking at industry conferences like Inbound and SMX. He has a background working for companies large and small in analytics, conversion optimization, social media, and website design. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.
Jon Meck is speaker of the following session:
VP of Client Success
Named by Advertising Age as a ‘Marketing Technology Trailblazer’ Mark Osborne has nearly 20 years of experience helping marketers use technology to leveraging data to deliver customer delight and maximize media performance. Mark serves as VP of Client Success at Conversion Logic (Forrester Breakout Vendor in Measurement and Attribution), using machine learning innovations to deliver insights for world leading brands -- in his career he has built attribution solutions for Nike, Hulu, Microsoft, Esurance, General Motors and others.
Mark earned an MBA from the University of Southern California, is iab Digital Data Solutions Certified, and serves as Co-Chair of the LA chapter of the Digital Analytics Association.
Mark Osborne is speaker of the following session:
Vice President, Analytics and SEO
Mary Owusu leads the analytics and organic search (SEO) disciplines at Mower. With a strong background in performance measurement, Mary specializes in translating complex data into conversations about the trends and behaviors happening within a marketplace, then provides a roadmap of how businesses can use those insights to gain a competitive advantage.
Her past and present client list includes Ford, Chiquita Banana, Truly Good Foods, Welch Allyn, and Siemens.
Mary is also a professor at the Canisius College Wehle School of Business where she has taught digital marketing to undergraduate and MBA students since 2012. She is an active member of the Digital Analytics Association, a sought-after keynote speaker on the topics of data analytics, technical SEO and women in analytics, and was recently named a 2017 40 Under 40 honoree by The Business Journal. You can find her on LinkedIn and on Twitter (@AnalyticsMary).
Mary Owusu is speaker of the following session:
Vice President, Marketing and Analytics
With more than two decades of experience in digital organizations, Lynda Partner is a seasoned thought leader with an exceptional record of driving businesses to financial, operational, and market success. Lynda is passionate about data and helping enterprises turn valuable insights from their data into revenue. She wears multiple hats at Pythian. As Vice President of Analytics, Lynda has been instrumental in growing and defining Pythian’s analytics practice and is the driving force behind its new Kick Analytics-as-a-Service solution. As Vice President of Marketing at Pythian, Lynda makes data-informed decisions every day, empowering the team to achieve greater results with measurable outcomes.
Before joining Pythian, Lynda was Chief Communications Officer at publicly-traded Redline Communications where she and her team helped return the company to profitability after 15 straight years of losses. Lynda has led and founded several successful start-ups, including In-Touch Insights, and GotMarketing (Campaigner.com). Lynda has been a digital marketer for over a decade and is a certified quantitative market researcher.
Lynda Partner is speaker of the following session:
Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.
Laura Patterson is speaker of the following session:
Lead Digital Analytics Consultant
Brett has over a decade of experience leading and managing digital marketing and analytics programs for organizations ranging from start-ups and non-profits to Fortune 100 businesses. Brett’s ultimate objective is to provide strategic guidance to web teams large and small looking to build a more effective digital
presence. Brett holds a B.A. in Mass Communications from Minnesota State University - Mankato and multiple certifications in digital analytics.
Information about Brett Patterson's session will follow soon.
Manager - Analytics & Optimization
Glen Perez is a Manager – Analytics and Optimization for Ticketmaster. He is leading a team to that drives the story for Product Analytics that give the teams actionable insights. He helps evangelize web metrics across the organization with marketing, client, finance and product support. He also drives the business strategy around the Optimization program at Ticketmaster, creating programs and initiatives to keep everyone engaged and involved. He works with his team of analysts to power the hypotheses at the core of the testing strategy.
Glen Perez is speaker of the following session:
Lea Pica is an educator of thousands of digital analysts, marketers, SEM/SEO's, and consultants who want to present data stories that inform decisions, inspire ideas, galvanize into action, and communicate the value of their work. She hosts the industry-recognized Present Beyond Measure® Podcast, and blogs about stellar data presentation at LeaPica.com. Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 15 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria's Secret, Ralph Lauren, and Prudential. She's trained practitioners in companies like CVS, Starwood, Hyatt, LexisNexis, and Kelley Blue Book. One day, Lea noticed that no one was taking action when she presented data and completed transformed her approach to actionable data visualization. After seeing massive results in informing decisions and effecting organizational change, she became passionate about teaching other practitioners how to do the same using neuroscience-based principles of information sharing. Lea's greatest passion is the stage, which is her platform for empowering digital analytics and marketing practitioners to present information in a way that inspires action and creates indispensability.
Lea Pica is speaker of the following sessions:
Founder and CEO
David Raab is a marketing technology analyst and consultant who has helped hundreds of companies to find their right systems for their needs. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges. He is founder and CEO of the CDP Institute www.cdpinstitute.org. He can be reached at email@example.com.
David Raab is speaker of the following session:
Product Management, AI/ML and Data Platforms
Suresh is a Group Product Manager at intuit. Suresh is building Intuit’s Analytics and AI/ML platform on the cloud to power personalization, anti-fraud and other data driven outcomes across the Quickbooks, TurboTax and Mint products. Suresh works closely with analysts, data scientists and product development teams to provide the tools and systems to identify data insights and make Intuit’s products smarter. Suresh has a rich background and deep interest in data and analytics, having built data and analytics products while at Yahoo, Thomson Reuters, and Microstrategy. Suresh has a Masters in Industrial Engineering and Operations Research from Texas A&M, College Station.
Suresh Raman is speaker of the following session:
Director of SEO
Martijn Scheijbeler, works on Growth & SEO for Postmates, making sure that you get the products you want through on-demand delivery. He's passionate about Growth, SEO, Product Marketing, Web Analytics and CRO.
Martijn Scheijbeler is speaker of the following session:
Freelance Digital Analytics Consultant
Linda Schumacher is a freelance digital analytics consultant who helps clients harness the power of data to make better business decisions.
In 2004, while the web marketing director at PlanetOut Inc., Linda logged into HitBox and experienced the rush that comes with one’s first analysis. “It was like something clicked inside me - to finally see how people were using our website, leaving landing pages, reading our articles. And to be able to share this with my co-workers. It made them so excited to have proof that their work had an impact. It just felt so right that I had to have more.”
And she’s never looked back. Over the past 18 years, she's worked with 25+ great brands and counting.
You can find Linda on her own site (www.lschumacher.com) or Linkedin (https://www.linkedin.com/in/lindaschumacher/).
Information about Linda Schumacher's session will follow soon.
Krista Seiden is speaker of the following session:
CEO / Founder
Bob Selfridge is the CEO and founder of TMMData, a data integration and preparation software company headquartered in the State College, PA area with offices in Baltimore and Philadelphia. Under his leadership, the company has tripled its revenue and grown its workforce sevenfold in the last four years, and services clients including Comcast, Royal Caribbean, Expedia, BlueCross BlueShield, and the Pennsylvania State University. Bob is a frequent presenter at industry events and provides expert commentary on data topics to media outlets including Network World, CIO and Database Trends and Applications.
Information about Bob Selfridge's session will follow soon.
Jim Sterne, Conference Chair of the Marketing Evolution Experience, is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.
Jim Sterne is speaker of the following sessions:
Geospatial at Skyhook
Rich Sutton is speaker of the following session:
Information about Rowan Tonkin's session will follow soon.
Manager A/B Testing Strategy & Analysis
Krissy Tripp, Manager of A/B Testing Strategy & Analysis, has spent the last year with Evolytics leading A/B testing initiatives with Intuit and Vail Resorts. She is passionate about empowering clients with testing capabilities that leverage advanced analytics to find business-changing answers.
Krissy Tripp is speaker of the following session:
Senior Director Artificial Intelligence Marketing Technology
For +30yrs Anton has delivered ground-breaking marketing programs and lived in Australia, Japan, France, Germany, U.K. and the U.S. He has run product marketing teams of over 200, managed multiple regional marketing groups, partner and product marketing teams, marketing operations and an advertising agency.Anton is now focused on bringing AI to all areas of Red Hat marketing. This agile new team is chartered with enabling scalability on an entirely new level by building custom AI applications, as well as incorporating AI within the existing infrastructure. He is a former aerobatic pilot and now is consumed with racing Porsches as often as his wife and four children will permit.
Anton van Deth is speaker of the following session:
As Solutions Engineer on the the Business Development team at Cardinal Path, Nick Wei works to provide technical solutions that will facilitate tracking and reporting as called for in a client's Solution Design. Nick comes from a software development background having over fifteen years of experience designing and developing database-driven web applications. He utilizes server development across multiple platforms and technologies and is a GCP (Google Cloud Platform) certified developer, GAIQ. Nick graduated with a Bachelor of Science in Computer Science from the University of British Columbia.
Nick Wei is speaker of the following session:
Senior Director of Analytics
Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.
Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.
Tim Wilson is speaker of the following session:
Phil Winters is known internationally as The Father of Customer Intelligence. An independent business advisor, author, keynote lecturer and workshop leader with 35+ years' experience working with some 300 companies, he focuses on Customer Intelligence and championing the customer perspective to help organizations raise customer value through outstanding customer experience.
Phil Winters is speaker of the following session:
Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.
Marilee Yorchak is speaker of the following sessions:
SVP of Analytics
With over 22 years of experience in analytics, artificial intelligence, and machine learning, Zimm has worked with clients in almost every industry in developing solutions that deliver personalized experiences throughout the entire customer journey. Focusing on quantitative ROI, defined KPIs, and identified conversions, Zimm works with both B2B and B2C clients in the optimization of customer experiences across all channels and media. He understands how clients can leverage data and machine learning, to drive business value, while delivering relevant personalized experiences to the consumer.
Zimm Zimmerman is speaker of the following session:
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