Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.
Gary Angel is speaker of the following session:
Sara Beck is speaker of the following session:
Marketing Insider Group
Michael Brenner (Invited) is speaker of the following session:
Founder & Principal Analyst
Sam Charrington (Invited) is speaker of the following session:
From marketing analyst at marketing data agency Datalicious to online retailer THE ICONIC, Priscilla has come a long way from her childhood dream of being a builder. She’s an avid believer of constructing solid data foundations, to laying out concrete insights from statistical analyses, to designing the aesthetics of meaningful data visualizations - so she’s not too far from her dreams after all.
Priscilla is also passionate about social enterprises that think outside the box to create impact - which is why she’s combining her two loves of data and entrepreneurship to work on solving the problem of Australia’s housing affordability in her spare time.
Priscilla Cheung is speaker of the following session:
Senior Vice President of Strategic Insights & Research
Shari Cleary has more than 17 years of experience in media analytics and is currently the senior vice president of strategic insights and research for Comedy Central. As a key member of the senior leadership team, she is responsible for cross-platform analytics and providing key consumer insights to guide strategy for multi-platform development, programming, and marketing. She recently served 2 terms on the Board of Directors for the Digital Analytics Association (DAA), co-founded the DAA Media Special Interest Group, and has spoken at numerous industry conferences worldwide. She graduated from Binghamton University's School of Management in 1997.
Shari Cleary is speaker of the following session:
Founder & Principal
Analytics Ninja LLC
Yehoshua Coren is the Founder and Principal Consultant of Analytics Ninja LLC, a boutique digital analytics consultancy which provides implementation, reporting, analysis, governance, and training services to organizations of all sizes. Led by Yehoshua Coren, a well respected digital analytics practitioner, the team specializes in helping organizations strategically determine their digital measurement needs and then proceeds to implement best in class deployments of GA and other tools based upon said requirements. Yehoshua brings to the table a unique mix of advanced technical acumen, deep understanding of business requirements, project management capabilities, and a very amiable personality. Indeed, he is so amiable that after meeting him for the first time you'll be scratching your head for weeks afterwards trying to figure out how in the world a person could have become *that amiable*. Yehoshua has been an active member of the digital analytics industry since 2009, and has spoken at a range of different marketing and analytics conferences throughout Europe, North America, and the Middle East since 2013 including eMetrics, Superweek, CXL Live, SMX, Digital Elite Camp, and Google Analytics User's Conference.
Yehoshua Coren is speaker of the following session:
Chief Marketing Officer and Co-Founder
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.
He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.
Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Andy Crestodina is speaker of the following session:
Sr. Product Manager
Shradha Cripe is a Sr. Product Manager with the Intuit Data Fabric team. While focusing on products ranging from capture, ETL, and data discovery, she is passionate about delivering a delightful customer experience and ensuring data efficacy goes hand-in-hand with usage of data products. Shradha joined Intuit in 2014 having held various roles across companies such as Lockheed Martin, Procter & Gamble, and NASA. Shradha earned her bachelor's degree in Computer Science from UC Santa Barbara and her master's degree in Engineering Management from Santa Clara University.
Shradha Cripe is speaker of the following session:
Founder and President
Lee Feinberg is speaker of the following session:
Mobile Analytics Consultant
Michelle Gosselin is a strategy professional with 20+ years of experience in software development, BI and Analytics. She has spent the last eight years defining and implementing App Analytic strategies for some of the biggest players in the industry. In addition to graduate work in Software Engineering, Analytics, and Statistics, she has an extensive background in both Marketing and Operations, as well as many years of consulting experience. Michelle regularly guest-lectures on App Analytics and the Management of Digital Analytics in various professional events and to graduate students, two topics that have become real passions for her over the years.
Michelle Gosselin is speaker of the following session:
Analytics Practice Lead
Michael Helbling is the Analytics Practice Lead at Search Discovery. In that role he guides clients in creating meaningful analytics programs that drive value in real terms. For more than a decade he has been a practitioner of digital analytics with expertise in implementation, data interpretation, and optimization. In 2015, Search Discovery’s Analytics Practice became the first North American company recognized as an Adobe Analytics specialized partner, and also won recognition from Google as the recipient of The Google Analytics Award for Excellence.
He frequently speaks and writes about analytics topics and is a co-host on The Digital Analytics Power Hour podcast.
Michael Helbling is speaker of the following session:
Assistant Vice President of Marketing Analytics
AT&T Entertainment Group
Charlie Hinton (Invited) is speaker of the following session:
Senior Director of Marketing and Analytics
Ryan Iyengar is speaker of the following session:
Senior Manager, Analytics
Steve Johnson is speaker of the following session:
Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Senior Partner at Web Analytics Demystified, where she works with clients on analysis, training, and process, to help them draw insight from their digital data. Michele is the winner of the Digital Analytics Association "Rising Star" award (2011) and "Practitioner of the Year" award (2013). She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at michele.analyticsdemystified.com
Michele Kiss is speaker of the following session:
Product Analyst / Digital Analytics
Moe had an unusual entry path in to digital analytics moving from Defence to Australia's biggest online fashion retailer, THE ICONIC. She has worked both agency and client side and has experience with a variety of tools such as Tableau, R, SQL, Google Analytics and Excel. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.
Moe Kiss is speaker of the following session:
Senior Manager, Consumer Marketing Digital Strategy & Analytics
Shannon Leon is speaker of the following session:
Dylan Lewis is currently the Group Manager, Web Measurement at Intuit. In his role, Dylan leads the TurboTax End-to-end measurement team. The team is focused on optimizing the TurboTax experience through analytics and experimentation. Dylan joined Intuit in 2005 after working at Visual Sciences. Prior to Visual Sciences, he worked at SmartDraw.com as the Director of Marketing. Dylan earned a bachelor's degree in Psychology from UC Santa Cruz, and a master's in Industrial Organizational Psychology from San Diego State University.
Dylan Lewis is speaker of the following session:
Founder and Managing Director
June Li is speaker of the following sessions:
Senior Digital Experience Analytics Lead Analyst
Katinya is Senior Digital Experience Analytics Lead Analyst over digital platforms and products for a Fortune 500 hospitality company. She is a member of the Center of Excellence team which fosters a passion for data-driven decisions with stakeholders and provides in-depth experience analysis for upcoming design needs. After obtaining degrees in computer science Katinya began her career in the digital profession in 1998 as the City of Austin web producer. While serving in this role, she began pursuing a degree in mathematics. Since then, she has completed her mathematics degree and held numerous roles in the digital/IT industries from industrial engineer to analytics manager to digital marketing operations manager. Each of those roles has helped to build her vast professional digital portfolio.
Katinya Lilly is speaker of the following session:
Chief Strategy Officer and Co-Founder
Alison spent the last 18 years focused on digital strategy for a number of Fortune 100 companies across many industries including telecom, retail, travel, B2B, CPG and tech. Her expertise and focus on client service, advanced analytics, media planning and optimization lends Alison a unique ability to drive digital strategies that scale brands helping them reach a wider audience.
Cutting her teeth on digital starting in 2000, she worked across the interactive media practices at Starcom IP, then Avenue A, Razorfish and SMG with a focus on sophisticated media buying through analytics and optimization. Before founding Conversion Logic, Alison was the Regional VP of Visual IQ, Chicago.
Alison earned a MA from the University of Manchester (UK) and holds a degree in art history from Lawrence University.
Alison Lohse is speaker of the following session:
Head of Community
Patrick McGarry is currently incarnated as the head of community for data.world working to spread the open data gospel. An experienced community manager, gamer, mischief maker, and all around geek, Patrick spent five years writing and managing Slashdot under the nomme du keyboard 'scuttlemonkey.' More recently Patrick served as the director of community for the Ceph open source project at the startup 'Inktank,' and later for Red Hat after a successful acquisition. Patrick enthusiastically helps companies to understand and adopt Open Source ideals and continues to be a strong advocate of FOSS on the desktop and in the enterprise.
Patrick McGarry is speaker of the following session:
Director, Marketing & Training
Jon Meck is the Director of Marketing & Training at LunaMetrics, promoting their services and trainings to the world. His superhero job is traveling the country teaching others about Google Products and speaking at industry conferences like Inbound and SMX. He has a background working for companies large and small in analytics, conversion optimization, social media, and website design. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.
Jon Meck is speaker of the following session:
Vice President (Partner), Director of Analytics and SEO
Mary Owusu leads the analytics and organic search (SEO) disciplines at Eric Mower + Associates. With a strong background in performance measurement, Mary specializes in translating complex data into conversations about the trends and behaviors happening within a marketplace, then provides a roadmap of how businesses can use those insights to gain a competitive advantage.
Her past and present client list includes Ford, Chiquita Banana, Truly Good Foods, Welch Allyn, and Siemens.
Mary is also a professor at the Canisius College Wehle School of Business where she has taught digital marketing to undergraduate and MBA students since 2012. She is an active member of the Digital Analytics Association, a sought-after keynote speaker on the topics of data analytics, technical SEO and women in analytics, and was recently named a 2017 40 Under 40 honoree by The Business Journal. You can find her on LinkedIn and on Twitter (@AnalyticsMary).
Mary Owusu is speaker of the following session:
Vice President, Marketing and Analytics
With more than two decades of experience in digital organizations, Lynda Partner is a seasoned thought leader with an exceptional record of driving businesses to financial, operational, and market success. Lynda is passionate about data and helping enterprises turn valuable insights from their data into revenue. She wears multiple hats at Pythian. As Vice President of Analytics, Lynda has been instrumental in growing and defining Pythian’s analytics practice and is the driving force behind its new Kick Analytics-as-a-Service solution. As Vice President of Marketing at Pythian, Lynda makes data-informed decisions every day, empowering the team to achieve greater results with measurable outcomes.
Before joining Pythian, Lynda was Chief Communications Officer at publicly-traded Redline Communications where she and her team helped return the company to profitability after 15 straight years of losses. Lynda has led and founded several successful start-ups, including In-Touch Insights, and GotMarketing (Campaigner.com). Lynda has been a digital marketer for over a decade and is a certified quantitative market researcher.
Lynda Partner is speaker of the following session:
Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.
Laura Patterson is speaker of the following session:
Manager - Analytics & Optimization
Glen Perez is a Manager – Analytics and Optimization for Ticketmaster. He is leading a team to that drives the story for Product Analytics that give the teams actionable insights. He helps evangelize web metrics across the organization with marketing, client, finance and product support. He also drives the business strategy around the Optimization program at Ticketmaster, creating programs and initiatives to keep everyone engaged and involved. He works with his team of analysts to power the hypotheses at the core of the testing strategy.
Glen Perez is speaker of the following session:
Freelance Digital Analytics Consultant
Linda Schumacher is a freelance digital analytics consultant who helps clients harness the power of data to make better business decisions.
In 2004, while the web marketing director at PlanetOut Inc., Linda logged into HitBox and experienced the rush that comes with one’s first analysis. “It was like something clicked inside me - to finally see how people were using our website, leaving landing pages, reading our articles. And to be able to share this with my co-workers. It made them so excited to have proof that their work had an impact. It just felt so right that I had to have more.”
And she’s never looked back. Over the past 18 years, she's worked with 25+ great brands and counting.
You can find Linda on her own site (www.lschumacher.com) or Linkedin (https://www.linkedin.com/in/lindaschumacher/).
Information about Linda Schumacher's session will follow soon.
Krista Seiden is speaker of the following session:
President and CEO
Nancy Smith founded Analytic Partners in 2000. Prior to starting AP, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors. Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business. With AP, Nancy is proud to lead the world's largest independent, global marketing analytics consultancy.
Nancy Smith is speaker of the following session:
Manager A/B Testing Strategy & Analysis
Krissy Tripp, Manager of A/B Testing Strategy & Analysis, has spent the last year with Evolytics leading A/B testing initiatives with Intuit and Vail Resorts. She is passionate about empowering clients with testing capabilities that leverage advanced analytics to find business-changing answers.
Krissy Tripp is speaker of the following session:
Senior Director Artificial Intelligence Marketing Technology
For +30yrs Anton has delivered ground-breaking marketing programs and lived in Australia, Japan, France, Germany, U.K. and the U.S. He has run product marketing teams of over 200, managed multiple regional marketing groups, partner and product marketing teams, marketing operations and an advertising agency.Anton is now focused on bringing AI to all areas of Red Hat marketing. This agile new team is chartered with enabling scalability on an entirely new level by building custom AI applications, as well as incorporating AI within the existing infrastructure. He is a former aerobatic pilot and now is consumed with racing Porsches as often as his wife and four children will permit.
Anton van Deth is speaker of the following session:
Senior Director of Analytics
Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.
Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.
Tim Wilson is speaker of the following session:
Phil Winters is known internationally as The Father of Customer Intelligence. An independent business advisor, author, keynote lecturer and workshop leader with 35+ years' experience working with some 300 companies, he focuses on Customer Intelligence and championing the customer perspective to help organizations raise customer value through outstanding customer experience.
Phil Winters is speaker of the following session:
SVP of Analytics
With over 22 years of experience in analytics, artificial intelligence, and machine learning, Zimm has worked with clients in almost every industry in developing solutions that deliver personalized experiences throughout the entire customer journey. Focusing on quantitative ROI, defined KPIs, and identified conversions, Zimm works with both B2B and B2C clients in the optimization of customer experiences across all channels and media. He understands how clients can leverage data and machine learning, to drive business value, while delivering relevant personalized experiences to the consumer.
Zimm Zimmerman is speaker of the following session:
Founder & Principal Consultant
Information about Bánóczy Zoltán's session will follow soon.
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