Workshop: Inspired Insights Data Storytelling Boot Camp

Monday, June 4, 2018 in Las Vegas
Half-Day: 8:30am – 12:00pm

A 3-part workshop dive into the very latest best practices in data presentation as distilled by a seasoned digital analyst and marketer.

PART I: CONCEPTUALIZE

When you are able to connect with your audience in a way they understand, they will be much more receptive to your message. Doing so requires thoughtful research into the deep desires of your audience. We’ll discuss audience needs assessment techniques and a robust presentation planning framework that works.
Lea Pica
Lea Pica

Founder

LeaPica.com

PART II: VISUALIZE

The most important, innovative, or valuable ideas can be lost if they’re communicated poorly. By learning to think like a graphic and data designer, you’ll be able to present your information in a clear, compelling way. We’ll review basic design principles, how to work with imagery and how to solve for the most common mistakes we make. You’ll learn time-saving tricks on how to customize a PowerPoint template with client branding for reuse, quick formatting tricks for basic charts, and my best keyboard shortcuts to get things out the door fast.

PART III: DELIVER

The most compelling data can be lost if the delivery falls flat. Your team will learn essential preparation and nerve management techniques, as well as how to get technical logistics down pat. We’ll also go over the unique challenges posed by exclusively telephone- and web-based presentations. This section will give them the confidence they need to deliver memorable readouts every time and how to make a lasting impact well after the presentation.

Workshop Pricing

Pre-Event Price – ENDS Sunday, June  3rd – $1,400
Onsite Price – $1,600

SAVE $300 when purchasing with a conference ticket!

Instructor

Lea Pica, Founder, LeaPica.com

Lea Pica is an educator of thousands of digital analysts, marketers, SEM/SEO’s, and consultants who want to present data stories that inform decisions, inspire ideas, galvanize into action, and communicate the value of their work. She hosts the industry-recognized Present Beyond Measure® Podcast, and blogs about stellar data presentation at LeaPica.com. Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 15 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria’s Secret, Ralph Lauren, and Prudential. She’s trained practitioners in companies like CVS, Starwood, Hyatt, LexisNexis, and Kelley Blue Book. One day, Lea noticed that no one was taking action when she presented data and completed transformed her approach to actionable data visualization. After seeing massive results in informing decisions and effecting organizational change, she became passionate about teaching other practitioners how to do the same using neuroscience-based principles of information sharing. Lea’s greatest passion is the stage, which is her platform for empowering digital analytics and marketing practitioners to present information in a way that inspires action and creates indispensability.