Workshops: Industry leaders go deep so you can go long

Workshops - Sunday, June  3rd, 2018

2:00 pm
Pre-Conference Training Workshop
Half-Day Workshop 2:00 pm - 5:30 pm

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Full Workshop details

Session description
Leader
June Li
Founder and Managing Director
ClickInsight
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Workshops - Monday, June  4th, 2018

8:30 am
Half-Day Workshop 8:30 am - 12:00 pm

From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.

This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.

This workshop will not teach you how to be a data scientist.

It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department. 

Full Workshop details

Session description
Leader
Jim SterneDigital Analytics Association
President
Digital Analytics Association
8:30 am
Half Day Workshop 8:30 am - 12:00 pm

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction. 

Full Workshop details

Session description
Leader
June Li
Founder and Managing Director
ClickInsight
1:30 pm
Included in your registration: 1:30 pm - 5:00 pm

MEE is going to be transformative and professionally invaluable - but it's going to be Fun, too!

  • Have you ever gone skydiving - indoors?
  • Have you ever had to use your intuition, brainpower and creative thinking to solve puzzles against the clock?
  • Have you ever plunged into an immersive, three-dimensional virtual world?
  • Have you ever delved into the history, science, engineering, genetics, technology and profiles of Captain America, Hulk, Thor and Iron Man to interactively assemble case files on each of the characters and move on to become qualified members of the AVENGERS S.T.A.T.I.O.N.?
  • Have you ever solved a triple murder with state-of-the-art forensic crime labs and dazzling special effects?

One of these exciting alternatives is yours to choose. After you register, an email with all the options will hit your inbox.  Not too much fun - but close!

Session description
7:00 pm

This is your chance to get out of your comfort zone and prove that you are serious about meeting your peers. Sign up for a Dutch-treat dinner and we’ll send you to a very nearby restaurant to meet other MEE'ers for a meal. Get to know your colleagues in a relaxed setting over good food and favorite beverages. You might just meet somebody who can solve that burning issue you’ve been working on or whom you can help with your experience. "This was a little awkward for the first few minutes and then we had a great time!" And enjoy Las Vegas! But hey, we're starting early so... you know.

Session description
Leader
Jim SterneMarketing Evolution Experience
Founder
Marketing Evolution Experience
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Workshops - Thursday, June  7th, 2018

8:30 am
Full Day Workshop 9:00 am - 4:30 pm

“No matter how big your data, you must master storytelling and visualization to influence business decisions.”

Visualization is the new communication medium – not the activity of making charts! Learn how to apply the foundations of visual language, evoke what people really want from their data, and unleash your creativity.

Develop leadership in the processes, people, and culture around visualization. To make big data successful requires you to build new skills in visualization, turn data into stories, and change how teams work together.

This workshop is more than a day of amazing ideas. The exercises and team-based challenges build your confidence with practical ways to immediately improve your visualizations and reveal the “a-ha” insights. 

Full Workshop details

Session description
Leader
Lee Feinberg
Founder and President
DecisionViz
8:30 am
Full Day Workshop 9:00 am - 4:30 pm

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Full Workshop details

Session description
Leader
Anil Batra
Digital Marketing and Analytics Consultant
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