Workshops: Industry leaders go deep so you can go long

Workshops - Sunday, June  3rd, 2018

2:00 pm
Room: Sicily
Pre-Conference Training Workshop
Half-Day Workshop 2:00 pm - 5:30 pm

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Full Workshop details

Session description
Sponsored by
Digital Analytics Association
Leader
June Li
Founder and Managing Director
ClickInsight
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Workshops - Monday, June  4th, 2018

8:30 am
Room: Turin
Half-Day Workshop 8:30 am - 12:00 pm

From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.

This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.

This workshop will not teach you how to be a data scientist.

It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department. 

Full Workshop details

Session description
Leader
Jim SterneMarketing Evolution Experience
Founder
Marketing Evolution Experience
8:30 am
Room: Sicily
Half Day Workshop 8:30 am - 12:00 pm

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction. 

Full Workshop details

Session description
Sponsored by
Digital Analytics Association
Leader
June Li
Founder and Managing Director
ClickInsight
1:30 pm
Room: Caesars Palace Hotel Registration
Included in your registration: 1:30 pm - 5:00 pm

MEE is going to be transformative and professionally invaluable - but it's going to be Fun, too!

  • Have you ever gone skydiving - indoors?
  • Have you ever plunged into an immersive, three-dimensional virtual world?
  • Have you ever zip-lined between buildings in Las Vegas?

One of these exciting alternatives is yours to choose. After you register, an email with all the options will hit your inbox.  Not too much fun - but close!

Session description
7:00 pm

Enjoy networking and cocktails at a nearby Las Vegas bar with other conference attendees. Sign up under the "Drinks with Strangers" section in the official event app, topi. Directly following your "Move It" experience please head over to Margaritaville! located at 3555 South Las Vegas Blvd., Las Vegas, NV. 

Session description
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Workshops - Thursday, June  7th, 2018

9:00 am
Room: Turin
Full Day Workshop 9:00 am - 4:30 pm

“No matter how big your data, you must master storytelling and visualization to influence business decisions.”

Visualization is the new communication medium – not the activity of making charts! Learn how to apply the foundations of visual language, evoke what people really want from their data, and unleash your creativity.

Develop leadership in the processes, people, and culture around visualization. To make big data successful requires you to build new skills in visualization, turn data into stories, and change how teams work together.

This workshop is more than a day of amazing ideas. The exercises and team-based challenges build your confidence with practical ways to immediately improve your visualizations and reveal the “a-ha” insights. 

Full Workshop details

Session description
Leader
Lee Feinberg
Founder and President
DecisionViz
9:00 am
Room: Sicily
Full Day Workshop 9:00 am - 4:30 pm

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Full Workshop details

Session description
Sponsored by
Digital Analytics Association
Leader
Anil Batra
Digital Marketing and Analytics Consultant
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